NANO-HYDROXYAPATITE
Enamel, supported.
An enamel-related mineral ingredient, studied in toothpaste for remineralization and sensitivity care.
BRIGHT WHITES ORAL CARE
Oral Care with Intent.
Soft peach. Warm copper. A fresh point of view. Dentist-founded toothpaste, tongue care and whitening, made for the moments at your sink.
Dentist-founded oral care. Expressive flavors. A daily reset worth making your own.
FRUIT BY DESIGN · SUNSET CRUSH TRIO
Peach. Mango. Passion fruit.
Meet Sunset Crush: three full-size, mint-free toothpastes. Soft Sweet Peach, golden Mango Joy and vivid Passion Fruit Kiss. Choose a flavor for the moment. Enamel support and Sensitivity Relief Complex™ in every tube.
Sweet Peach. Mango Joy. Passion Fruit Kiss. Three mint-free flavors with enamel support.
FOR HER · MENOPAUSE
Raspberry. Vanilla. Your next chapter.
Serene Berry pairs bright raspberry with smooth vanilla in fluoride-free, mint-free toothpaste created with perimenopause and menopause in mind. With nano-hydroxyapatite and Sensitivity Relief Complex™.
Raspberry + vanilla. Mint-free toothpaste created with perimenopause and menopause in mind.
THE DENTIST BEHIND THE INTENT
Meet Dr. Brigitte White.
Meet the cosmetic dentist and co-founder behind Dr. White’s—and the people bringing a fresh perspective to your daily care.
Meet the cosmetic dentist behind our fresh perspective on daily care.
AVAEA BY DR. WHITE
Whitening, with a flavor signature.
Discover peroxide-free PAP+ whitening pens in Blackberry + Violet or Raspberry + Vanilla. Explore the collection and the Indiegogo campaign behind its next chapter.
Peroxide-free PAP+ whitening. Blackberry + Violet or Raspberry + Vanilla.
BRIGHT WHITES ORAL CARE
Oral Care with Intent.
Expressive flavors. Thoughtful tools. A fresh point of view.
FIND YOUR FIRST FAVORITE
Meet your kind of fresh.
Start with a fruit flavor, discover Serene Berry, or explore AVAEA’s precision pen. Choose a product to see its details and available options.
FLAVOR WITH PURPOSE
Pleasure in every brush. Purpose in every formula.
Soft peach. Golden mango. A little passion fruit. Discover beautifully expressive toothpaste, with enamel support and care for sensitive teeth at its heart.
DENTIST-FORMULATED · FLUORIDE-FREE · MINT-FREE
THE FORMULA, CONSIDERED
More behind every beautiful flavor.
SENSITIVITY RELIEF COMPLEX™
Comfort, considered.
Our blend of arginine, calcium carbonate, theobromine, neem and paeonol, created with sensitive teeth in mind.
EVERYDAY WHITENING
Your natural brightness.
Helps polish away surface stains as you brush, for a brighter-looking smile.
XYLITOL
Sweetness, with purpose.
A non-cavity-causing sweetener. Thoughtful sweetness is part of the flavor experience.
Explore each product for its full formulation, directions and ingredient research. Looking for targeted whitening? Discover our peroxide-free AVAEA PAP+ pens.
A routine that feels like you
Choose your kind of care.
THE RESET PROTOCOL™
Tongue care. Brush. Make it yours.
A simple way to choose your care: a tongue cleaner, a toothpaste you enjoy, and optional whitening used according to its own directions.
01 · Choose your tongue cleaner.
Warm copper or polished steel. One handle, two handles, or a loop. Find the design that fits your preference and follow its directions.
Compare tongue cleaners02 · Find your brushing flavor.
Soft peach, crisp pineapple, or Raspberry + Vanilla. Explore Fruit by Design™ and FOR HER, then brush according to your toothpaste’s directions.
Find your toothpasteOptional · Explore whitening.
AVAEA offers PAP+ whitening in a precision pen. Use it according to the supplied application, timing and frequency instructions.
Meet AVAEABuild a set around your favorites.
Repeat one flavor with a two- or three-pack. Explore three different flavors in a Signature Trio. Or pair tongue care and toothpaste in a Fresh Set.
MEET THE FOUNDERS
A dentist’s perspective. A fresh point of view.
Bright Whites Oral Care is the company behind Dr. White’s. Co-founders Dr. Brigitte White, a cosmetic dentist, and Sean Joell Johnson bring clinical and creative perspectives to the same question: how can everyday oral care feel more personal?
Our answer starts with expressive toothpaste flavors, a choice of tongue-cleaner designs, and AVAEA precision whitening pens.